catchword

/kach"werrd'/, n.
1. a memorable or effective word or phrase that is repeated so often that it becomes a slogan, as in a political campaign or in advertising a product.
2. Also called headword, guide word. a word printed at the top of a page in a dictionary or other reference book to indicate the first or last entry or article on that page. Cf. running head.
3. a device, used esp. in old books, to assist the binder in assembling signatures by inserting at the foot of each page the first word of the following page.
4. keyword (def. 4).
[1720-30; CATCH + WORD]

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Universalium. 2010.

Synonyms:

Look at other dictionaries:

  • Catchword — is also a name for a headword in a dictionary. : For the game show, see Catchword (game show). A catchword is a word placed at the foot of a handwritten or printed page that is meant to be bound along with other pages in a book. The word… …   Wikipedia

  • catchword — catchword, byword, shibboleth, slogan mean a phrase that catches the eye or the ear and is repeated so often that it becomes a formula. Catchword usually applies to a phrase that serves as the formula or identification mark of an emotionally… …   New Dictionary of Synonyms

  • Catchword — Catch word , n. 1. Among theatrical performers, the last word of the preceding speaker, which reminds one that he is to speak next; cue. [1913 Webster] 2. (Print.) The first word of any page of a book after the first, inserted at the right hand… …   The Collaborative International Dictionary of English

  • catchword — noun adage, byword, catch phrase, clew, cliche, clue, colloquialism, common saying, cue word, key, maxim, mot, password, pithy saying, saying, shibboleth, slogan, stock saying, tag, vogue word, watchword associated concepts: trademarks Burton s… …   Law dictionary

  • catchword — (n.) 1730, the first word of the following page inserted at the lower right hand corner of each page of a book, from CATCH (Cf. catch) (v.) + WORD (Cf. word) (n.); extended to word caught up and repeated (especially in the political sense) by… …   Etymology dictionary

  • catchword — [n] motto byword, catchphrase, household word, maxim, password, refrain, shibboleth, slogan, watchword; concepts 275,278 …   New thesaurus

  • catchword — ► NOUN 1) a popular word or phrase encapsulating a particular concept. 2) a word printed or placed so as to attract attention …   English terms dictionary

  • catchword — [kach′wʉrd΄] n. 1. Historical the first word of a book page, printed in the lower right hand corner of the preceding page to catch the binder s eye 2. GUIDE WORD 3. an actor s cue 4. a word or phrase repeated so often that it comes to epitomize a …   English World dictionary

  • catchword — UK [ˈkætʃˌwɜː(r)d] / US [ˈkætʃˌwɜrd] noun [countable] Word forms catchword : singular catchword plural catchwords a word used for representing a particular idea, usually one that is popular for a short time …   English dictionary

  • catchword — catch|word [ˈkætʃwə:d US wə:rd] n a word or phrase that refers to a feature of a situation, product etc that is considered important ▪ Variety is the catchword at our latest venue, the Beehive Club …   Dictionary of contemporary English

  • catchword — noun Date: circa 1736 1. a. a word under the right hand side of the last line on a book page that repeats the first word on the following page b. guide word 2. catchphrase 1 …   New Collegiate Dictionary

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