brand-name

/brand"naym'/, adj.
1. having or being a brand name: nationally known brand-name food products.
2. Informal. widely familiar; well-known: Several brand-name personalities will be performing at the benefit.
[1920-25]

* * *


Universalium. 2010.

Look at other dictionaries:

  • brand-name — adjective Date: 1949 1. of or relating to a brand name < brand name products > 2. having a well known and usually highly regarded or marketable name < brand name authors > < the…party lacks brand name guests or good food Ryan Lizza > …   New Collegiate Dictionary

  • brand name — noun Date: 1922 1. an arbitrarily adopted name that is given by a manufacturer or merchant to an article or service to distinguish it as produced or sold by that manufacturer or merchant and that may be used and protected as a trademark 2. one… …   New Collegiate Dictionary

  • Brand extension — or brand stretching is a marketing strategy in which a firm marketing a product with a well developed image uses the same brand name in a different product category. Organizations use this strategy to increase and leverage brand equity… …   Wikipedia

  • Brand equity — refers to the marketing effects or outcomes that accrue to a product with its brand name compared with those that would accrue if the same product did not have the brand name [Aaker, David A. (1991), Managing Brand Equity. New York: The Free… …   Wikipedia

  • Brand piracy — is the act of naming a product in a manner which can result in confusion with other better known brands. It can occur with either partial integration of the name of the better known brand, or simply by changing the spelling of the product s name …   Wikipedia

  • Brand licensing — is the process of creating and managing contracts between the owner of a brand and a company or individual who wants to use the brand in association with a product, for an agreed period of time, within an agreed territory. Licensing is used by… …   Wikipedia

  • Name — For other uses, see Name (disambiguation). Ceremonies, such as baptism, can be used to give names. A name is a word or term used for identification. Names can identify a class or category of things, or a single thing, either uniquely, or within a …   Wikipedia

  • brand — I. noun Etymology: Middle English, torch, sword, from Old English; akin to Old English bærnan to burn Date: before 12th century 1. a. a charred piece of wood b. firebrand 1 c. something (as lightning) that resembles a firebrand 2. sword 3 …   New Collegiate Dictionary

  • Name (disambiguation) — A name is a label for a thing, person, place, product (as in a brand name) and even an idea or concept, normally used to distinguish one from another. Contents 1 See particularly 2 Computing 3 Music 4 Other …   Wikipedia

  • Brand (disambiguation) — Brand is the symbolic embodiment of a product or service.Brand may also refer to: * Livestock branding * Human branding * Brand (magazine) * Brand (play), a play by Henrik Ibsen * Brand Brewery * Another term for trademark * An archaic word for… …   Wikipedia

  • Brand architecture — is the structure of brands within an organizational entity. It is the way in which the brands within a company’s portfolio are related to, and differentiated from, one another. The architecture should define the different leagues of branding… …   Wikipedia


Share the article and excerpts

Direct link
Do a right-click on the link above
and select “Copy Link”

We are using cookies for the best presentation of our site. Continuing to use this site, you agree with this.