GI Joe{™}

(in the US) a popular children’s toy in the form of a small figure with moving arms and legs which can be dressed in different military uniforms. GI Joe was first sold in 1964 and since then other GI Joe products, including a television cartoon series, have also been created. The advertising slogan for the toys is ‘ GI Joe -– A Real American Hero!’. Compare Action Man.

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Universalium. 2010.

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