Procter & Gamble Company

▪ American company
      major American manufacturer of soaps, cleansers, and other household products. Headquarters are in Cincinnati, Ohio.

      The company was formed in 1837 when William Procter, a British candlemaker, and James Gamble, an Irish soapmaker, merged their businesses in Cincinnati. The chief ingredient for both products was animal fat, which was readily available in the hog-butchering centre of Cincinnati. The company supplied soap and candles to the Union Army during the American Civil War and sold even more of these products to the public when the war was over. Among its early products were Ivory soap, introduced in 1879, Crisco shortening (1911), Tide, the first synthetic laundry detergent (1946), and Joy, the first liquid synthetic detergent (1949). In 1932 Procter & Gamble introduced the radio audience to “The Puddle Family,” the first “ soap opera,” so called because of the sponsor.

      Over succeeding years the company extended it product lines to include toothpaste, coffee, tea, and baking mixes. By the early 21st century Procter & Gamble marketed products in several major areas: health and wellness (prescription medications, digestive aids, mouthwashes, toothbrushes, and toothpastes); house and home (cleaning products, detergents, paper towels, coffee, and snack foods); personal and beauty (fragrances, deodorants, cosmetics, shaving supplies, and hair colour); baby and family (diapers and tissue, cleansing products, and moisturizers); and pet care, including pet foods. The company has long been one of the leading American national advertisers, as well as one of the leading issuers of free samples and discount coupons.

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Universalium. 2010.

Look at other dictionaries:

  • Procter & Gamble Company —   [ prɔktə ənd gæmbl ], einer der weltgrößten Seifen und Waschmittelhersteller, gegründet 1837; Sitz: Cincinnati (Ohio). Neben Wasch und Reinigungsmitteln, Kosmetika, Pharmazeutika, Chemikalien, Hygieneartikeln werden auch Fruchtsaftgetränke… …   Universal-Lexikon

  • Procter & Gamble — Type Public company Traded as NYSE: PG …   Wikipedia

  • Procter & Gamble — The Procter Gamble Company Rechtsform Corporation[1] …   Deutsch Wikipedia

  • Procter&Gamble — The Procter Gamble Company Unternehmensform Corporation[1] …   Deutsch Wikipedia

  • Procter & Gamble — The Procter Gamble Company Unternehmensform Corporation[1] …   Deutsch Wikipedia

  • Procter & Gamble — Procter Gamble Logo de Procter Gamble Co. Création 1837 Fondateur(s) William Procter James Gamble …   Wikipédia en Français

  • Procter & Gamble — Procter Gamble Co. Тип публичная компания Листинг на бирже NYSE: PG …   Википедия

  • Procter & Gamble — [Procter Gamble] a large US international company producing a wide range of household goods. It was established in 1837 by William Procter and James Gamble as a soap and candle business in Cincinnati, ↑Ohio. The company’s products include ↑Ivory… …   Useful english dictionary

  • Procter & Gamble on Tyneside — Procter Gamble has a long history on Tyneside, starting from its purchase of Thomas Hedley Co. in 1930. Thomas Hedley was a company local to Newcastle upon Tyne, and was the start of P Gs expansion from its American operations. P G moved into… …   Wikipedia

  • Procter & Gamble — Logo de Procter Gamble Création 1837 Fondateurs William Procter James Gamble …   Wikipédia en Français

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