Bayer, Herbert

▪ American artist
born April 5, 1900, Haag, Austria
died Sept. 30, 1985, Montecito, Calif., U.S.

      German-American graphic artist, painter, and architect, influential in spreading European principles of advertising in the United States.

      Bayer was first trained as an architect, but from 1921 to 1923 he studied typography and mural painting at the Bauhaus, then Germany's most advanced school of design. After spending a year (1923) as a house painter, he became a master of typography and advertising at the Bauhaus and simultaneously was an art director with Vogue, an American fashion magazine. In 1928 he moved to Berlin, where he worked in advertising, painting, exhibition design, typography, and photography until 1938, when he moved to New York City and concentrated on advertising design. He became an American citizen in 1943.

      In 1946 Bayer became chairman of the department of design of the Container Corporation of America and design consultant for Aspen Development, a corporation that stages an annual festival of the arts in Aspen, Colo. In the latter capacity he designed many architectural projects, such as the Aspen Institute for Humanistic Studies (1962) and the Music Tent (1965) used during the annual festival. He also experimented in environmental sculpture (e.g., “Marble Garden” [1955] and “Beyond the Wall” [1976]) while continuing his work in painting (“White Moon and Structure” [1959]) and the graphic arts. He received a gold medal from the American Institute of Graphic Arts in 1970.

Additional Reading
Arthur A. Cohen, Herbert Bayer: The Complete Work (1984).

* * *


Universalium. 2010.

Look at other dictionaries:

  • Herbert Bayer — Pour les articles homonymes, voir Bayer. Police de caractères Universal créée par Herbert Bayer Herbert Bayer est un artiste autrichien né le 5 avril …   Wikipédia en Français

  • Herbert Bayer (Künstler) — Herbert Bayer (* 5. April 1900 in Haag am Hausruck, Oberösterreich; † 30. September 1985 in Montecito, Kalifornien) war ein österreichischer Fotograf, Grafikdesigner, Typograf, Ausstellungsarchitekt, Maler und Lehrer am Bauhaus in Dessau.… …   Deutsch Wikipedia

  • Bayer 04 — Leverkusen Voller Name Turn und Sportverein Bayer 04 Leverkusen e.V. Gegründet 15. Juni 1904 Stadion …   Deutsch Wikipedia

  • Bayer 04 Leverkusen — Voller Name Bayer 04 Leverkusen Fußball GmbH[1] Ort …   Deutsch Wikipedia

  • Herbert Bayer (Fußballspieler) — Herbert Bayer (* 5. November 1926) ist ein ehemaliger deutscher Fußballspieler, der von 1951 bis 1963 in den Oberligen Nord und West 256 Spiele mit 12 Toren bestritten hat. Inhaltsverzeichnis 1 Laufbahn 1.1 Bremer SV, 1951 bis 1955 1.2 …   Deutsch Wikipedia

  • Bayer AG — Rechtsform Aktiengesellschaft ISIN DE000BAY0017 Gründung 1863 …   Deutsch Wikipedia

  • Herbert Bayer — (1900 ndash; 1985) was an Austrian graphic designer, painter, photographer, and architect.Bayer apprenticed under the artist Georg Schmidthammer in Linz. Leaving the workshop to study at the Darmstadt Artists Colony, he became interested in… …   Wikipedia

  • Bayer (Familienname) — Bayer ist ein Familienname. Bekannte Namensträger Inhaltsverzeichnis A B C D E F G H I J K L M N O P Q R S T U V W X Y Z …   Deutsch Wikipedia

  • BAYER (H.) — Herbert BAYER 1900 1985 Herbert Bayer fut le dernier grand survivant du Bauhaus: bien qu’il n’ait passé que quelques années dans cette école prestigieuse, les principes qui y étaient défendus demeurèrent pour lui de véritables lignes de conduite… …   Encyclopédie Universelle

  • Herbert Bayer — ist der Name von: Herbert Bayer (Künstler) (1900–1985), österreichischer Fotograf, Grafikdesigner, Typograf, Ausstellungsarchitekt, Maler und Lehrer am Bauhaus Herbert Bayer (Fußballspieler) (* 1926), deutscher Fußballspieler Diese Seite ist ein …   Deutsch Wikipedia

Share the article and excerpts

Direct link
Do a right-click on the link above
and select “Copy Link”

We are using cookies for the best presentation of our site. Continuing to use this site, you agree with this.