- Organization set up by a government to regulate the buying and selling of a certain commodity within a specified area.The simplest type of board is designed to carry out market research, promote sales, and furnish information; it is usually financed by a fee levied on all sales of the product concerned. Examples include the Sri Lanka Tea Board and the Ghana Cocoa Board. Other boards are empowered to regulate terms and conditions of sale, usually by establishing packing standards and quality analysis. The primary goal of most marketing boards is to stabilize prices, especially of products intended for the export market, where price fluctuations are often extreme. The boards may raise average prices through manipulation of commodity flows, with the objective of maintaining reasonably high levels of demand at all times. Marketing boards such as the Washington State Apple Commission are used for products whose perishability requires that outlets be set up in advance. See also cartel.
* * *organization set up by a government to regulate the buying and selling of a certain commodity within a specified area. An example is the former Cocoa Marketing Board of Nigeria (which, after 1977, functioned as the Nigerian Cocoa Board and controlled marketing of tea and coffee, as well). The powers of marketing boards range from advisory and promotional services to full control over output and sales.The simplest type of board is one established to carry out market research, promote sales, and furnish information; it is usually financed by a fee levied on all sales of the products concerned. Examples of this type include the Tea Propaganda Board of Sri Lanka and the Tobacco Export Promotion Council of Zimbabwe. Other boards are empowered to regulate terms and conditions of sale, usually by establishing packing standards and quality analysis.The prime motive in the establishment of most marketing boards is to stabilize producer prices (price), particularly in the case of products designed primarily for those export markets in which price fluctuations are most violent. Marketing boards are also used for domestically consumed products whose perishability requires that outlets be set up in advance.The boards may stabilize and raise average prices through the manipulation of commodity flows, with the objective of maintaining reasonably high levels of demand in all markets at all times. This approach is characteristic of marketing programs for fruits, vegetables, and nuts in California.In economies in which this approach is administratively difficult, other means of stabilization have been tried. In the Middle East and Latin America, for example, marketing boards and branches of public banks or development institutes have been furnished with capital in order to purchase basic grains, to maintain buffer stocks, and to sell on open markets alongside other traders. The objective, in these cases, has been to increase incentives to producers by buying to maintain a minimum price level and to protect low-income consumers by selling from accumulated stocks when prices are rising.Where products are produced primarily for export, the boards may seek protection from fluctuating world prices. In one approach, practiced widely in West Africa, a reserve fund is accumulated when export prices are high and is drawn upon to maintain prices to farmers when they are low. In countries in which this type of marketing board operates, the board is granted a monopoly of all export sales, and domestic purchases are made through licensed agents and the board's own buying stations. Compare cartel.
* * *
Look at other dictionaries:
marketing board — ➔ board1 * * * marketing board UK US noun [C] MARKETING, COMMERCE ► an official organization that represents producers of a particular type of product, especially farm products, and that encourages the producers to obey particular rules and… … Financial and business terms
Marketing board — A marketing board is an organization created by many producers to try to market their product and increase consumption and thus prices. They most commonly exist to help sell farm products such as milk, eggs, or beef and are funded by the farmers… … Wikipedia
marketing board — mar′keting board n. can. an organization authorized by a government to regulate the production, pricing, and distribution of one or more agricultural commodities … From formal English to slang
marketing board — / mɑ:kɪtɪŋ bɔ:d/ noun an organisation set up by the government or by a group of producers to help producers to market a certain type of product … Marketing dictionary in english
Ontario Pork Producers' Marketing Board — Ontario Pork Producers’ Marketing Board (OPPMB or Ontario Pork), is the marketing board which represents the about 3100 producers who market hogs in the province of Ontario. The office has been located in Guelph, Ontario since moving there… … Wikipedia
Barley Marketing Board (NSW) v Norman — Infobox Court Case name=Barley Marketing Board (NSW) v Norman court=High Court of Australia date decided=27 November 1990 full name=Barley Marketing Board (NSW) v Norman citations= [http://www.austlii.edu.au/au/cases/cth/high ct/171clr182.html… … Wikipedia
Milk Marketing Board — The Milk Marketing Board was a government agency established in 1933 to control milk production and distribution in the United Kingdom. It functioned as buyer of last resort in the British milk market, thereby guaranteeing a minimum price for… … Wikipedia
British Wool Marketing Board — The British Wool Marketing Board is the central marketing system for UK fleece wool. It tries to get the best net returns for farmers. A farmer run organisation, the BWMB was established in 1950 to operate a central marketing system for UK fleece … Wikipedia
Matthews v Chicory Marketing Board (Vic) — Court High Court of Australia Full case name Matthews v The Chicory Marketing Board (Victoria) … Wikipedia
Egg Marketing Board — The Egg Marketing Board was an agricultural marketing organization set up by the British government in December 1956 to stabilise the market for eggs due to a widespread collapse in sales. The Board purchased all the eggs produced in the UK,… … Wikipedia