- orig. Esther Pauline Friedmandied June 22, 2002, Chicago, Ill.U.S. newspaper columnist.She took over an advice column in the Chicago Sun-Times in 1955, adopting her now-familiar pseudonym, and made it into the most widely syndicated advice column in the U.S.; by the early 21st century her column appeared in more than 1,200 newspapers and had some 90 million readers. Her twin sister, Pauline, has written the competitive and equally well-known "Dear Abby" advice column (originally for the San Francisco Chronicle) since 1956.
* * *▪ 2003Esther [“Eppie”] Pauline Friedman LedererAmerican advice columnist (b. July 4, 1918, Sioux City, Iowa—d. June 22, 2002, Chicago, Ill.), gave down-to-earth commonsense—and sometimes wisecracking—counsel to readers with a variety of problems that ranged from everyday family, friendship, and neighbourhood concerns to such serious health issues as depression, alcoholism, and AIDS. In so doing, she gained a readership of some 90 million people in more than 1,200 newspapers worldwide. Eppie and her younger (by 17 minutes) twin sister, Pauline (“Popo”) Esther, both attended Morningside College in Sioux City but dropped out in their senior year to get married in a double wedding. With her husband, Jules Lederer, she moved to Eau Claire, Wis., where she became active in local politics and made a number of connections that would later prove valuable in her career. The couple moved to Chicago in 1955; at about that same time, the Chicago Sun-Times was holding a contest to find someone to take over its Ask Ann Landers column, whose writer had died. Lederer was given some letters to answer and contacted such acquaintances as Supreme Court Justice William O. Douglas and the president of Notre Dame University, Theodore M. Hesburgh, to help her formulate expert replies. The contest editor at first thought she had just made up her sources, but when she convinced him that she had permission to use their names, she got the job. Before long, her column was being syndicated. Soon after that, her sister began writing her own column, using the name Abigail Van Buren and titling the column Dear Abby, and the two became intense rivals and stopped speaking to each other. They reconciled after five years, however. Landers did not shrink from discussing controversial issues in her column, and in 1975 she shared a personal problem with her readers—the end of her 36-year marriage. Landers moved to the Chicago Tribune in 1987 and remained at that paper for the rest of her life. She eventually was receiving about 2,000 letters a day, from which her staff would choose a few hundred for final consideration. Those she took home, where she often would sort through them and type her answers while soaking in her bathtub. Landers served on numerous boards and committees, was awarded honorary degrees from more than 30 colleges and universities, and in 1985 became the first journalist to be honoured with the Albert Lasker Public Service Award. She owned the rights to the Ann Landers name and did not intend for a column to continue under that name after her death.
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