General Mills, Inc.

Leading U.S. producer of packaged foods, flour, breakfast cereals, snacks, and prepared mixes.

General Mills was incorporated in 1928 to acquire Washburn Crosby Co. and four other milling companies. Specializing in cereals and flour products, the company introduced Wheaties and Cheerios breakfast cereals, Gold Medal flour, and Bisquick baking mix, as well as the Betty Crocker line of products. It diversified into industries such as toys and fashion in the 1960s but by the 1990s was again dealing exclusively with consumer foods. General Mills acquired one of its chief rivals, Pillsbury Co., in 2001. Its headquarters are in Minneapolis.

* * *

▪ American company
      leading American producer of packaged consumer foods, especially flour, breakfast cereals, snacks, prepared mixes, and similar products. It is also one of the largest food service manufacturers in the world. Headquarters are in Minneapolis, Minnesota.

      General Mills was incorporated in 1928 to acquire Washburn Crosby Company, a flour-milling company formed in 1866, and four other milling companies. Specializing in cereals and flour products, the company grew as a food processor through the years of the Great Depression. Familiar products include Wheaties and Cheerios (originally introduced as Cheerioats in 1941; renamed Cheerios four years later) breakfast cereals, Gold Medal flour, Yoplait yogurt, and Bisquick baking mix. During those early years, the company also created the personage of Betty Crocker, who became of one of the most widely known food advisers in the United States. The name Betty Crocker became a leading brand of cake mixes and other goods used in home baking.

      The company began to diversify its activities in the early 1960s. It sold off a number of unprofitable flour mills and moved into such areas as snack foods, children's toys and games, and fashion. By the mid-1980s, however, the company began selling off many of the nonfood units it had acquired in the '60s. Once again focused on consumer foods, the company extended its business by purchasing the Chex cereal and snack brands in 1997 from the former Ralston Purina (Ralston Purina Company). General Mills then doubled in size when it acquired one of its major rivals, Pillsbury (Pillsbury Company), in 2001. The acquisition brought General Mills a variety of Pillsbury brands and products, including the Pillsbury Doughboy and associated foods, Green Giant vegetables, and the Pillsbury Bake-Off Contest.

* * *


Universalium. 2010.

Look at other dictionaries:

  • General Mills, Inc. — Empresa estadounidense líder en la producción de alimentos envasados, harinas, cereales para el desayuno, refrigerios y mezclas preparadas. General Mills se constituyó como sociedad anónima en 1928 a fin de adquirir la empresa Washburn Crosby Co …   Enciclopedia Universal

  • General Mills — General Mills, Inc. Type Public Traded as NYSE: GIS …   Wikipedia

  • General Mills — Rechtsform Corporation Gründung 1866 Sitz …   Deutsch Wikipedia

  • inc — ☆ inc for 5, now often [ iŋk] abbrev. 1. inclosure 2. including 3. inclusive 4. income 5. incorporated: also ☆ Inc …   Universalium

  • Mills — /milz/, n. 1. C(harles) Wright, 1916 62, U.S. sociologist. 2. Robert, 1781 1855, U.S. architect and engineer. * * * (as used in expressions) General Mills Inc. Mills Billy William Mervin Mills Mills Charles Wright * * * …   Universalium

  • Mills — (as used in expressions) General Mills, Inc. Mills, Billy William Mervin Mills Mills, C(harles) Wright …   Enciclopedia Universal

  • general — generalness, n. /jen euhr euhl/, adj. 1. of or pertaining to all persons or things belonging to a group or category: a general meeting of the employees. 2. of, pertaining to, or true of such persons or things in the main, with possible… …   Universalium

  • General — (Del lat. generalis.) ► adjetivo 1 Que es común a todos los elementos o individuos que componen un todo: ■ el tratado aborda un problema de interés general. SINÓNIMO universal ANTÓNIMO particular 2 Que está muy extendido entre las personas: ■ es… …   Enciclopedia Universal

  • Mills Group Ltd — was a chain of around 80 newsagents/convenience stores, located in various suburbs/small towns throughout the Midlands, South Wales and the North East of England, where the company was founded by Nigel Mills. The Head Office of the company (Mills …   Wikipedia

  • Mills James — Type Private Industry Creative media Founded Incorporated May 1, 1984 Founder …   Wikipedia

Share the article and excerpts

Direct link
Do a right-click on the link above
and select “Copy Link”

We are using cookies for the best presentation of our site. Continuing to use this site, you agree with this.