- Bernays, Edward L.
born Nov. 22, 1891, Vienna, Austriadied March 9, 1995, Cambridge, Mass., U.S.U.S. publicist, the "father of public relations." A nephew of Sigmund Freud, he was born in Austria but was brought up in New York. In organizing endorsements for a play on the taboo subject of venereal disease, he found his calling as a publicist. His early clients included the U.S. War Department and the Lithuanian government. He edited The Engineering of Consent (1955), whose title is his often-quoted definition of public relations. He died at the age of 103.
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* * *▪ American publicistborn November 22, 1891, Vienna, Austriadied March 9, 1995, Cambridge, Massachusetts, U.S.pioneer American publicist who is generally considered to have been the first to develop the idea of the professional public relations counselor—i.e., one who draws on the social sciences in order to motivate and shape the response of a general or particular audience.Bernays was a year old when his parents moved to New York City from Austria, where his uncle, the psychoanalyst Sigmund Freud (Freud, Sigmund), was beginning his work. His mother was Freud's sister, Anna, and his father was a successful grain merchant. After graduating from high school at age 16, Bernays attended Cornell University, where, to placate his father, he earned a degree in agriculture in 1912. He abandoned farm products after a brief obligatory sally into the grain market and found work editing a medical review. This brought to his attention a play, Damaged Goods, whose would-be producer found popular taboos against the subject—venereal disease—insuperable. Bernays organized a scheme to muster endorsements of the play by civic leaders, and, as a result, the play was produced successfully and Bernays found his true calling.After World War I, Bernays and Doris Fleischman (1891–1980), whom he later married, opened their own public relations office. Their first clients included the U.S. War Department, which wanted to persuade businesses to hire returning war veterans, and the Lithuanian government, which was lobbying for recognition by the United States. For one client, Venida hairnets, Bernays publicized the danger of women workers' wearing long, loose hair in factories and restaurants. As a result, several U.S. states passed laws requiring factory workers and female food-service employees to wear hairnets. He organized soap-carving competitions for the Ivory soap of his client Procter & Gamble.A vigorous spokesman and advocate for public relations into his 90s, Bernays was the author of many books, among the most influential of which were Crystallizing Public Opinion (1923) and Public Relations (1952). He edited The Engineering of Consent (1955), the title of which is his oft-quoted definition of public relations. See marketing.
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BERNAYS, EDWARD L. — BERNAYS, EDWARD L. (1891–1995), U.S. public relations executive. Born in Vienna, a nephew of sigmund freud , Bernays is regarded by many as the father of public relations. His efforts helped popularize Freud s theories in the United States. He… … Encyclopedia of Judaism
Bernays, Edward L. — (22 nov. 1891, Viena, Austria–9 mar. 1995, Cambridge, Mass., EE.UU.). Publicista estadounidense, conocido como el padre de las relaciones públicas. Sobrino de Sigmund Freud, nació en Austria pero se crió en Nueva York. Descubrió su vocación por… … Enciclopedia Universal
Edward Bernays — Saltar a navegación, búsqueda Edward Bernays Edward Louis Bernays (Viena, 22 de noviembre de 1892 – † 9 de marzo de 1995). Publicista, periodista e inventor de la teoría de relaciones públicas. De nacionalidad … Wikipedia Español
Edward Bernays — Edward L. Bernays (* 22. November 1891 in Wien; † 9. März 1995 in New York) gilt neben Ivy Ledbetter Lee und anderen als Vater der Public Relations und bedeutender Spin Doctor. Er selbst prägte für seinen Beruf die Bezeichnung PR Berater (Pu … Deutsch Wikipedia
Edward L. Bernays — (* 22. November 1891 in Wien; † 9. März 1995 in New York) wird von vielen als „Vater der Public Relations“ bezeichnet, andere meinen, dass dieser Titel eher noch früheren PR Praktikern wie zum Beispiel Ivy Ledbetter Lee zustehe. Er prägte für… … Deutsch Wikipedia
Edward Louis Bernays — Edward Bernays Edward Bernays au début des années 1920 … Wikipédia en Français
Edward Bernays — Pour les articles homonymes, voir Bernays. Edward Bernays au début des années 1920 … Wikipédia en Français
Edward — /ed weuhrd/, n. 1. Prince of Wales and Duke of Cornwall ( The Black Prince ), 1330 76, English military leader (son of Edward III). 2. Lake, a lake in central Africa, between Uganda and the Democratic Republic of the Congo: a source of the Nile.… … Universalium
Edward — (as used in expressions) Abbey, Edward Acheson, Edward Goodrich Acton (de Aldenham), John Emerich Edward Dahlberg Acton, 1 barón Albee, Edward (Franklin) Edward Teach Bax, Sir Arnold (Edward Trevor) Bellamy, Edward Bernays, Edward L. Charles… … Enciclopedia Universal
BERNAYS — BERNAYS, family originating in Germany with branches elsewhere in Central Europe and the U.S. ISAAC BEN JACOB BERNAYS (1792–1849), rabbi of Hamburg, Germany, was born in Mainz, studied at Wuerzburg University and at the yeshivah of Abraham Bing… … Encyclopedia of Judaism