Orman, Suze

▪ 2000

      In 1999 American financial adviser Suze Orman released her latest material-spiritual tome, The Courage to Be Rich, in which she described money's “energy force”—positive thoughts will attract money, while negative ones will repel it. The book sold more than one million copies, topping the best-seller charts. Combining personal finance with personal growth, Orman offered basics on investments, as well as providing spiritual guidance. Although considered unorthodox, such “metafiscal” advice struck a chord with those seeking richness in both their bank accounts and their everyday lives, and by the late 1990s Orman's books, videos, and audiotapes were best-sellers, and she was a regular fixture on television and the lecture circuit.

      Born in Chicago on June 5, 1951, Orman was the daughter of Russian-Jewish immigrants. After graduating from the University of Illinois, Champaign-Urbana, with a degree in social work, she moved to Berkeley, Calif., where she became a waitress. Hoping to open her own restaurant, she collected money from friends and diners, but a stockbroker lost the funds in a series of bad investments. The experience piqued Orman's interest in finance, and she entered Merrill Lynch's stockbroker training program. As the first female stockbroker hired by the firm in northern California, she quickly displayed her unique style. At times using a crystal on her desk for guidance, Orman sought out ordinary people, such as small-business owners and truck drivers, rather than wealthy individuals, and before making any investments, she established a relationship with her clients in an effort to figure out “what made them click.” Her methods proved highly profitable, and by 1980 she was named account executive. In 1983 she joined Prudential Bache Securities as vice president of investments and four years later opened the Suze Orman Financial Group. After initial success, however, the firm was forced to close after a dispute over commissions with an employee.

      In 1994 Orman released You've Earned It, Don't Lose It, appearing on television's home shopping network QVC to promote the book. Aided by her onscreen energy and sincerity, as well as clear explanations and thought-provoking insights, it quickly sold out. Orman's follow-up, The 9 Steps to Financial Freedom (1997), was on the New York Times best-seller list for more than one year. Soon after, she began presenting workshops on public television, and her Financial Freedom hour was the most successful program in public television's pledge-drive history. A regular guest on Oprah Winfrey's television show from 1998, Orman also became a columnist for Self magazine.

      Orman's huge success attracted a number of critics, who scoffed at her New Age approach to money. Such detractors, however, could not deny that her simple descriptions of finance had turned many novices, especially women, into investors and that Orman had tapped into the fact that many people no longer defined wealth solely in terms of dollar signs.

Amy Tikkanen

* * *

Universalium. 2010.

Look at other dictionaries:

  • Suze Orman — Infobox Person name = Suze Orman birth name = Susan Lynn Orman birth date = birth date and age|1951|06|05 birth place = city state|Chicago|Illinois caption = residence = nationality = American known for = The Suze Orman Show education = alma… …   Wikipedia

  • Suze Orman — (2010) Suze Orman (* 5. Juni 1951 in South Side, Chicago) ist eine US amerikanische Autorin, Finanzberaterin, Motivationstrainerin und Fernsehmoderatorin …   Deutsch Wikipedia

  • Orman — may refer to: Surname: Aldona Orman (born 1968), a Polish actress Alen Orman (born 1978), an association football player for Austria Harry Orman Robinson, an American football coach Jack Orman, an American television writer, producer and director …   Wikipedia

  • Suze — may refer to several people:* Suze Randall, a photographer and model * Suze Orman, a financial adviser * Suze Rotolo, girlfriend of Bob Dylan in the early 60 s * Suze DeMarchi, singer/songwriter * Suze Raymond, television presenterIt may also… …   Wikipedia

  • Orman — ist der Familienname folgender Personen: Alen Orman (* 1978), österreichischer Fußballspieler James Orman (1849−1919), US amerikanischer Politiker (Colorado) Roscoe Orman (* 1944), US amerikanischer Schauspieler und Autor Suze Orman (* 1951), US… …   Deutsch Wikipedia

  • 33rd Daytime Emmy Awards — Infobox Emmy Awards name = 33rd type = D imagesize = caption = date = April 28 2006 site = Kodak Theatre, Los Angeles creative arts = April 22, 2006 host = Tom Bergeron network = ABC last = 32nd Daytime next = 34th DaytimeThe 33rd Daytime Emmy… …   Wikipedia

  • Media and Publishing — ▪ 2007 Introduction The Frankfurt Book Fair enjoyed a record number of exhibitors, and the distribution of free newspapers surged. TV broadcasters experimented with ways of engaging their audience via the Internet; mobile TV grew; magazine… …   Universalium

  • Term life insurance — or term assurance is life insurance which provides coverage at a fixed rate of payments for a limited period of time, the relevant term. After that period expires coverage at the previous rate of premiums is no longer guaranteed and the client… …   Wikipedia

  • Got Milk? — The logo of the Got Milk? campaign. Got Milk? is an American advertising campaign encouraging the consumption of cow s milk, which was created by the advertising agency Goodby Silverstein Partners for the California Milk Processor Board in 1993… …   Wikipedia

  • 31st Daytime Emmy Awards — Infobox Emmy Awards name = 31st type = D imagesize = caption = date = May 21 2004 site = Radio City Music Hall, New York City creative arts = May 15 2004 host = Vanessa Marcil network = NBC last = 30th Daytime next = 32nd DaytimeThe 31st Daytime… …   Wikipedia

Share the article and excerpts

Direct link
Do a right-click on the link above
and select “Copy Link”

We are using cookies for the best presentation of our site. Continuing to use this site, you agree with this.